Communicating research findings to the general public is increasingly becoming a necessary part of being a scientist. However, the skills to do this are not intuitive to scientists, who have been trained in research methodologies, analytical skills, and the ability to communicate with other scientists. This hurdle is one that the team at the Biosciences eastern and central Africa – International Livestock Research Institute Hub (BecA-ILRI) Hub sought to overcome as they underwent an intensive science communication course.
‘We have a lot of knowledge in the labs but we don’t get it out for people to appreciate and accept’ said Appoliniare Djikeng, the BecA-ILRI Hub director, at the start of the two-day workshop conducted by the International Service for the Acquisition of Agri-biotech Applications (ISAAA) AfriCenter.
Djikeng acknowledged that ineffective outreach could be a contributing factor to researchers not attracting funding from national budgets. ‘We have not made the case for policy makers to appreciate that what we are doing is useful to them’, he said.
During the training that took place on June 28 and 29 at ILRI’s Nairobi campus, the BecA-ILRI Hub team was joined by researchers from the Kenya Agriculture and Livestock Research Organization (KALRO) working on the Virus Resistant Cassava for Africa (VIRCA) project. While giving an overview of the VIRCA project, field implementing coordinator Hannington Obiero remarked that effective communication is key to the project’s success.
‘We are here to acquire the communication skills needed to complement VIRCA’s research and ensure that our findings are adopted by the end-user’ said Obiero.
Margaret Karembu, Director ISAAA AfriCenter, thanked the researchers for taking time out of their busy schedules to attend the training, stating that it was a testament to their commitment to communicating effectively with all their audiences. She lauded their passion for seeking solutions to help African farmers and encouraged them to ensure that their work was well communicated and impacted the very people they work hard for.
The course familiarized participants with various strategies to engage policy makers, the media and the public at large. At the end of the training, participants had learnt how to identify their audiences and develop audience-specific messages.Roger Pelle, a Principal Scientist at the BecA-Hub appreciated the participatory approach to the training which included practical sessions on the use social media for science communication and mock media interviews.